The Build Up · Session notes
The Build Up with Brooke Nieves - Oct 6th

The essential idea
Quick Take
Brooke Nieves emphasizes the importance of strategic communication in building a wellness business with Vital Health. She introduces the concept of "peaking" interest rather than pitching, focusing on tailoring messages to the identity and needs of the individual prospect. This approach involves understanding where the prospect is coming from (door), whether they are a customer or business partner (who), their self-identity, and the appropriate campaign or sizzle to engage them. She highlights the value of consistency in social media campaigns, recommending focusing on one campaign for at least 30 days to build trust and credibility. Brooke also stresses the importance of presence and focus during events like Orlando Vital Fest, encouraging attendees to be fully engaged and avoid distractions. Practical examples are given for different prospect personas, such as social sellers, wellness practitioners, trainers, entrepreneurs, and moms, with tailored messaging strategies for each. Brooke advises keeping content simple, relatable, and sprinkled throughout personal social media to maintain authenticity and connection. Finally, she assigns actionable growth work: selecting a campaign and sizzle to represent, drafting personalized messages for 10 prospects based on the discussed framework, and seeking support from the success line for refining these messages. This structured approach aims to enhance effectiveness in recruiting and customer engagement within the Vital Health ecosystem.
Best For
Vital Health wellness business owners and team leaders seeking practical strategies for recruiting and customer engagement through personalized communication and consistent social media campaigns.
Key Topics
- Peaking interest vs pitching
- Understanding prospect identity
- Tailoring messages to customer vs partner
- Campaign and sizzle concepts
- Consistency in social media campaigns
- Presence and focus at events
- Prospect personas and messaging
- Growth work and support system
Action Steps
- Choose one campaign to focus on for at least 30 days
- Select one sizzle (tool) to represent alongside your campaign
- Write down 10 prospects with their source (door) and identity
- Draft personalized peak messages tailored to each prospect
- Reach out to your success line to review and refine your messages
- Post consistent, relatable content about your chosen campaign on social media
- Attend Vital Fest fully present and engaged to maximize learning and networking
Prospecting Angles
- For social sellers: emphasize high commission rates and influencer bonuses
- For wellness practitioners: highlight client engagement, retention, and added revenue through tools like scanners
- For trainers/coaches: focus on client progress tracking and accountability with wearable tech
- For entrepreneurs: present distribution income and time leverage opportunities
- For moms: offer clean, protective health products like the kids line
- For customers seeking lifestyle resets: invite them to join 30-day wellness challenges or campaigns
Training Use
Use this training as a foundational guide for crafting personalized outreach messages and structuring social media campaigns. Incorporate the peaking framework to improve engagement and conversion rates. Leverage the examples of prospect personas to tailor your approach. Assign the growth work as a practical exercise for new and existing team members to build confidence and consistency in recruiting and customer conversations.
Teaching Lines
- "Peaking is about saying the right thing to the right person and then handing them the right material."
- "People do not buy facts; they make moves when they feel seen."
- "You have to speak to who they believe they are, not who you think they are."
- "Consistency in your campaign builds trust; focus on one thing for at least 30 days."
- "Never peak and then try to explain everything yourself; the tool does the presenting, you stay the connector."
- "Leaders show up and focus; presence is one of the most important things you can hold on to."
- "Keep your customers as retail; signing them up prematurely drops your earnings significantly."
- "Your posts should mostly be about you and your lifestyle; sprinkle in your business content."
Moments to revisit
Timestamped Highlights
You have until October 7th to activate your influencer bonus for Canada, Europe, and America.
Daily sachets are now available in the Europe warehouse, making sampling easier for teams there.
Only 10 days left until the Vital Fest event in Orlando with top leaders attending.
Brooke urges attendees to be fully present at Orlando, avoiding multitasking and phone distractions.
Training begins on peaking interest instead of pitching, emphasizing repetition and tailored messaging.
Peaking involves Door (where prospect comes from), Who (customer or partner), Identity (how they see themselves), and Lens (campaign or sizzle used).
Recommend focusing on one campaign for at least 30 days to build trust and credibility on social media.
Different messaging strategies for social sellers, wellness practitioners, trainers, entrepreneurs, and moms.
Read the raw transcript
0:00 just saying. All right, good morning.
0:02 Good morning. I will go ahead and launch
0:06 into some announcements.
0:09 All right, so today is the 6th, right?
0:12 Which means that you have until tomorrow
0:14 the 7th to activate um your influencer
0:18 bonus. So there's two different packs,
0:20 right? So this is for Canada, Europe,
0:22 and America. So you have this one and
0:24 then we also have the second one which
0:27 has like the thermmo cafe. So, we have
0:28 these two different ones, right? Also,
0:31 in Europe, this is a big deal. We now
0:34 have the daily sachets. We've been
0:37 waiting for them to be available in the
0:40 warehouse and now they are. So, they are
0:42 available, which is such a cool thing. I
0:45 know that Europe's been waiting on that.
0:46 So, if you or any of your teams are
0:48 building in Europe, they can now sample
0:50 a little bit easier out there as well.
0:53 Just in time for their Vital Fest,
0:55 right? because theirs is actually um
0:57 next month. All right. So, this still
1:01 lasts until the 15th. So, you have this
1:02 until next Wednesday. This um it's just
1:05 $5. You do not have to attach this to a
1:07 welcome pack or anything like this. This
1:10 is just we love you. You're amazing. We
1:13 want as many people involved in the
1:14 company as possible because we know we
1:16 want the products and the opportunity.
1:18 So, $5 $5 make you holla, right? So,
1:21 just five bucks. Five bucks to join with
1:23 the password sense as in vital sense.
1:27 Okay, just to make you remember what the
1:29 code is. So that's available until next
1:32 Wednesday. All right. And the beauty
1:34 shot, we have this all month. So this is
1:37 available all month. We will be getting
1:39 um the mastermind class up on our
1:41 YouTube channel today. We received it
1:43 this morning. So if you missed that this
1:45 weekend, you'll be able to catch the
1:47 replay. And this is such a great kit,
1:49 not just because of what comes in it,
1:50 but let's be honest, that tumbler is
1:52 ridiculously cute and it has it's like
1:55 the textured one. If you like STEM like
1:58 me, you like weird things like this. Um,
2:02 so we'll see if it's available after
2:04 this month. A lot of these things
2:05 depends on their success, right? So, we
2:08 want to be able to make this successful
2:10 so it's continued throughout the year,
2:13 not just this month. So, you can help us
2:15 make this a success and bring it to
2:18 fruition. Next week, y'all. Next week.
2:21 Today is October 6, which means 10 days.
2:25 You have 10 days until we get to meet up
2:27 in Orlando. Very excited. I can see Eve
2:30 right here. And I'm excited to see my
2:32 brother Eve and see all my friends and
2:35 get to hang out with you guys. And I've
2:37 actually been able to see a lot of them
2:38 more than I've been able to see y'all.
2:40 And a lot of y'all I haven't even gotten
2:42 to meet outside of this um these
2:44 cameras. So, I'm really looking forward
2:46 to meeting so many people and just
2:49 getting to to put like an actual human
2:52 to a face behind the lens, right? So,
2:55 this is going to be so exciting. There's
2:57 still time to buy your tickets and head
2:59 out there. It's going to be great. We
3:01 have um I'll throw this itinerary up
3:03 because Alex and Dr. Tony are both going
3:06 to be there as well as Alberto. And
3:08 you've got heavy hitters. You've got
3:11 black diamonds, you've got crown
3:12 diamonds, we've got all the diamonds.
3:14 It's going to be sparkly, right? We've
3:16 got emeralds. I love that we are all
3:17 jewels because we're all sparkly, right?
3:19 So, this is going to be just an amazing
3:22 event and we're very excited about it.
3:24 I'm I'm just I'm I'm nervous because,
3:27 you know, events are nerve-wracking, but
3:29 it's very exciting and I just can't wait
3:31 for all of us to be together and just
3:33 grow together and get aligned as as one
3:36 little team, even though we're all from
3:38 different teams together. We are the
3:40 vital health team. We are our own
3:42 ecosystem. So, I'm very excited to see
3:44 you guys. And you'll also get to see
3:46 this next speaker because she's going to
3:48 be at Vitalfest. Obviously, Broken Hves
3:51 would not miss Vitalfest. Are you
3:53 kidding? All right. She's here to talk
3:55 recruiting. It's great because you're
3:57 getting an amazing perspective from um
4:00 just honestly one of my favorite humans
4:02 I've met in a really long time. I just
4:04 think she's a phenomenal human being.
4:06 She's a black diamond. She is a product
4:10 expert all on her own. She's got so
4:12 much. She brings so much to the table.
4:14 She's good with system. She's good with
4:15 helping fill those gaps to like figure
4:18 out like where you need growth, where
4:19 she needs growth, where all that. She's
4:21 just amazing person. So my friend, my
4:26 beautiful human friend, will you take it
4:28 away?
4:32 My beautiful human friend. You are my
4:35 beautiful human friend as well. And just
4:38 talking about it this morning. You guys
4:40 drop some love in the chat for Adriel if
4:42 you truly enjoy waking up in the morning
4:45 and hearing her
4:48 happy
4:51 in a good mood. She's always
4:57 got
5:03 w
5:07 best every single morning and that is a
5:12 really big deal. So, thank you Adri for
5:16 always bringing it, always bringing 100
5:19 150%.
5:21 And you guys, I am here to talk to you
5:23 guys about peeking this morning. So,
5:26 here drop a chat if you have a notepad.
5:33 Who's got a notepad? Who takes notes on
5:35 these calls? I want to know who takes
5:37 notes.
5:39 Who
5:41 calls? Let's see.
5:48 I think my internet's super behind. Oh,
5:50 my internet is behind me, guys. Stay
5:51 tight,
5:57 >> you guys. Give me one second. My Wi-Fi
5:59 is struggling. Hold on one second.
6:16 All right, David had to reset our Wii.
6:21 So, give it like 30 seconds and it
6:23 should kick back on because when it is
6:26 not on, I have no service in my house.
6:28 So,
6:30 one second, guys. I'm Me apologize. Me
6:33 apologize.
6:35 Yes, they're coming.
6:37 Oh no. As soon as he turns back on.
6:48 Sorry guys. I could start singing to you
6:50 in the meantime, but I'm not a good
6:52 singer. So
6:54 >> that's okay. I
6:57 >> listening to me. You probably
7:00 >> you probably all leave this call.
7:03 I mean, do what makes you happy. You
7:05 know what I'm saying, guys? Singing is
7:06 actually really great for your nervous
7:08 system. So even if sound terrible, you
7:10 should still be doing it. Let me see if
7:12 my wiffies.
7:14 My wiffy, come on, wiffy.
7:18 Okay, my wiffy should be on now. Can you
7:21 hear me?
7:24 Wrap with me. Wrap with me. [laughter]
7:28 Uh, Adriel, can you hear me now?
7:30 Perfect. Deborah said perfect. Okay,
7:31 cool. Wonderful. All right, we're back
7:33 in business. So, um, let me go back to
7:36 the chat. Let me see who dropped it to.
7:37 So, where are my daily notetakers? Okay,
7:40 let me see. Let me see. Okay, Brandon
7:43 Wilson, of course. Great job. Lonnie,
7:45 awesome. Great. Carolyn, Lori, Linda,
7:48 Joe and Rob, love it. Howard, Mary,
7:52 Christy, of course. Notes on notes.
7:54 Brenda, Kimberly, Junior, Sherry, Demer,
7:58 Kimberly, Lori, Corey, Z, Rod, Deb,
8:03 Willie, great job, Brenda. That's great.
8:05 Okay, there. And I really want to call
8:07 you guys out. Norma, Darren, Pascal,
8:11 Dair, I really want to Sabrina, Rosalie,
8:13 I really want to call you guys out
8:14 because uh you know they you know how
8:17 they say like leaders read. You know
8:19 what I'm saying? I would say that people
8:21 that take notes just get further in
8:25 life. Um because you're taking in the
8:28 information that you're listening, but
8:30 then you're also writing it down. So, it
8:32 retains a lot deeper in your system and
8:35 then you can always reference that. And
8:36 it's just a habit that is uh it's just
8:41 really important to have. And I'm going
8:42 to I'm going to say something right now.
8:44 Let me see how many people are on this
8:45 call. 112. So, who is going to Orlando?
8:50 Drop a three in the chat if you're going
8:51 to Orlando. Who's going to be in
8:52 Orlando?
8:56 Awesome. Okay, great. And I know this is
8:58 not a, you know, this is a peaking
9:00 conversation. We're going to jump into
9:02 that. But there's just a few things that
9:03 I want to make sure that I say to you
9:05 before Orlando. And one of the things
9:08 that I want to say about Orlando is that
9:12 if you are coming to Orlando, I wish I
9:15 could look everybody in the eyeballs. If
9:16 you are coming to Orlando, be prepared
9:21 to be present in Orlando. Do not come to
9:24 Orlando if you're going to be on your
9:25 phone multitasking, trying to do
9:27 multiple things at once, scrolling your
9:29 social media while somebody is speaking.
9:31 If you are taking the time to get to
9:33 Orlando and to spend your money and to
9:36 spend your time and to take the time
9:38 off, sit your butts there and focus. And
9:40 I know that it's hard because we are now
9:43 in a a very shifting time in the world
9:46 where our attention spans are draining
9:50 and they're shortening because of the
9:51 way that social media is set up. I get
9:53 it. This is why I do not consume short
9:54 form content. I will not sit and scroll
9:57 short form content. I won't do it. I
9:59 refuse because it completely destroys
10:01 our dopamine. It it it destroys our
10:03 attention spans. And I can't I'm I'm
10:06 unwilling to let go of my attention span
10:08 because I know that presence and focus
10:10 is one of the most important things that
10:11 we can that we can hold on to. So I just
10:14 want to remind you of that because as a
10:16 speaker, somebody who stands there and
10:18 is able to see everybody in the crowd,
10:21 it's crazy how un uh focused everybody
10:26 is. And it's really tough as a speaker
10:28 to be sitting there because it's, you
10:30 know, these speakers, they they spend so
10:32 much time putting together this
10:34 information. We're so excited to share
10:35 it and then you look in a crowd and you
10:36 see half of the people or more you guys
10:39 or more not paying attention and sitting
10:42 on their phones. So if you want to if
10:45 you want to lead, if you want to win,
10:47 you know, I told my I had a very direct
10:49 conversation with my son the other day.
10:51 I said, "Look, dude, like you either do
10:53 you want to be average or do you want to
10:54 be great?" You know, I said, I'm going
10:56 to love you the same no matter what. It
10:57 doesn't matter to me for my love for
10:59 you. That doesn't change. You have to be
11:01 will willing to live with your own
11:03 decision. Are you going to feel good in
11:05 your own body if you choose to be
11:06 average? I know for me, when I chose
11:08 just the average path, the the less than
11:11 I knew I was capable of path, I was
11:13 literally depressed and anxious until I
11:16 actually started pushing myself to my
11:18 fullest potential because that's the
11:19 true desire within. So, I just want to
11:22 make sure that we talk about this
11:24 because I know that you guys are all
11:25 leaders cuz you're the ones that show up
11:26 to these calls and leaders show up and
11:29 that uh it's a big deal. So, all right,
11:32 let's get into this morning's training.
11:35 Let's talk about peing. Um I I'm
11:38 breaking this down. I think that
11:39 repetition is the mother of learning. I
11:41 think that it's it's absolutely critical
11:44 that we are saying and hearing the same
11:46 things over and over and over again. And
11:48 I know that for me when I first came
11:52 into this industry, um, it was the
11:55 things that I kept hearing on repeat.
11:58 So, we're going to talk about that
12:00 today. So, everybody with your pen and
12:03 with your paper, let's get ready to talk
12:06 about peeking and how I recommend to do
12:08 it, especially in our company because we
12:13 just launched another blank. I'm going
12:16 to see if somebody can drop the the word
12:18 in the chat. We just launched another
12:21 blank. It was vital sense. Okay. What is
12:23 what is vital sense considered? What
12:24 have I been training on on what vital
12:28 sense is? It's a sizzle. Exactly. Great
12:30 job, Sarah. So, we just launched another
12:33 sizzle
12:35 over the weekend. So, right now we have
12:37 multiple sizzles, guys. We've got the
12:40 wearable band. We have the Tik Tok shop.
12:43 We have the quantum scanner. We have the
12:45 facial scanner. Right? These are all
12:48 different types of sizzles. Okay? And
12:51 then we have different types of
12:52 campaigns and we're going to talk about
12:54 that in a second. So,
12:56 what we want to do is we want to be
12:58 peing people's interest. We're not
13:00 pitching them. Okay? So, it's about
13:02 saying the right thing to the right
13:03 person and then handing them the right
13:05 material. Now, I'm going to I'm going to
13:07 give you I'm going to give you and then
13:09 we have the quiz. Good job. Exactly. So,
13:11 I'm going to give you guys an example of
13:14 even talking to my bestest friend. We're
13:17 born on the same day. We've been friends
13:18 since we were 12. We're 36 years old
13:21 now. And so, we've been friends for 24
13:23 years. And even saying the right thing
13:26 to my best friend is critical. So, I'm
13:28 going out of town, of course, for for uh
13:30 Vital Fest. We're going to be out of
13:32 town for nine days. And so I usually
13:34 have somebody watch my house and he was
13:36 saying that he might not be able to. So
13:38 I was going to go pitch my best friend.
13:40 I was going to go peek my my best friend
13:42 to see if she wanted to watch my house.
13:45 And I'm like, "Yeah, you know, and and
13:47 it makes sense to me for her to watch my
13:50 house, right? Because my house is, you
13:52 know, she lives in a very small space.
13:54 She lives in an apartment. It's kind of
13:56 like inconvenient where my house is a
13:57 lot like a lot more convenient, right?
14:00 She has more space. She can park in the
14:02 driveway. like it's a it's a good setup,
14:04 right? But none of that appealed to her.
14:05 None of that mattered. She was like,
14:06 "Uh, like I don't mind walking upstairs,
14:08 you know, like you know, she's like me.
14:10 We both uh our environment and human
14:12 design is caves, so we both love our
14:13 caves." And so I had I'm like going
14:16 through all this with her. And then
14:17 finally, I'm like, "Well, I'm going to
14:19 pay you." And that peaked her that she
14:21 was like, "I'm interested." Right? And
14:23 so, but even my best friend of 24 years
14:27 has to be peaked and I have to be saying
14:30 the right thing in order for her to be
14:33 interested. Okay? So, if you're trying
14:35 to pitch everybody the same way, then
14:37 nobody is going to hear what you're
14:39 trying to say. So, you're not trying to
14:41 be the best talker, you're trying to be
14:43 the person that can match what that
14:46 person would be interested in to what
14:50 you're offering to what that person
14:51 might be interested in. Because people
14:54 do not buy fact. They don't they don't
14:57 purchase facts. They don't move for
14:58 facts. Right? This is why they say that
15:00 facts tell but stories sell. Right?
15:04 People make decisions. They make moves.
15:07 This is why they say that people are
15:08 emotional purchasers. They make moves
15:10 when they feel seen. Okay? So before you
15:14 speak, I want you guys to be and I was
15:17 thinking about this yesterday. I was
15:18 riding my bike and I don't even remember
15:20 how it popped up in my head. Oh, I wish
15:22 I could remember how it popped into my
15:23 head. David and me went to go get uh
15:25 matchas and then he was like, "Oh, let's
15:27 go ride our bike." And then like further
15:29 and then like we're riding and all of a
15:32 sudden it popped into my mind. It's like
15:34 we have to speak to the identity of
15:36 people who they think they are, right?
15:39 So, you're asking yourself, who does
15:41 this person believe that they are? How
15:44 does do how does how do I think this
15:46 person sees themsself? And then you have
15:49 to talk to that person. Okay. So, if
15:52 you're talking to a mom and you're like,
15:54 "Man, this mom sees herself as a
15:56 protector or this trainer sees himself
15:59 as the results maker, right? He creates
16:02 results for people's lives." Or a clinic
16:04 owner sees themsself as the healer and
16:06 and as a as a business owner. The
16:09 entrepreneur sees themsself as a
16:11 builder, right? As someone that is an
16:12 opportunist. Okay? So, you have to speak
16:16 to who they are and then the product
16:19 just becomes the proof. Okay? And so,
16:21 and we'll talk a little bit more about
16:22 that. I'm going to give some examples,
16:23 but this is where your peak lives. It
16:26 lives in the four Ps. Who knows what the
16:29 four Ps are? Who knows what the four P's
16:32 are?
16:33 Drop your P's in that chat. Drop your
16:36 P's in the chat. I'm [snorts] I'm
16:38 channeling my inner Sarah with my little
16:42 bit of little rap and my inner Adriel.
16:45 Little little Tupac. A little wrapping.
16:47 You know what I'm saying? Peak past.
16:49 Okay.
16:51 Okay. Okay.
16:53 Okay. All right. You guys are almost
16:56 there. That means we need to train our
16:58 P's more. Okay. That is all our fault.
17:00 I'm going to take complete I'm going to
17:02 take complete ownership for that. That
17:04 is the leadership fault. If you guys do
17:05 not know your P's and we are not
17:07 training them enough and we are not
17:09 consistent enough. So, we are going to
17:11 fix that for you. Um, all right. So,
17:14 it's peak because you're peing someone's
17:16 interest. Good job. I don't know who
17:17 just said that last month, but that was
17:19 right. Wait, was that who was that? Was
17:21 that Howard? All right. So, it's peique
17:23 someone's interest,
17:25 presenting them the right information,
17:28 passing to your support line, and then
17:32 plugging them into the system. Okay.
17:35 So, today we're talking about peing and
17:38 then the handoff into the presenting.
17:40 Okay. So, the job of the peak is to earn
17:44 the yes that you now are able to send
17:47 some information. Okay. So, in the peak,
17:50 you're not explaining anything. You're
17:52 not word. We call it word vomiting. Even
17:55 though I don't like that word, so I
17:56 don't even or that vomiting. I don't
17:57 even know why we use that word in this
17:59 industry. So, let's change that today.
18:01 Uh I don't know what we're going to
18:03 change it to, but we're going to stop
18:04 using that. But you're just dumping a
18:06 lot of information into someone's lap
18:08 like blah, right? So, we are not going
18:11 to do that in the peak. The peak. Yep.
18:13 Overcommunicate. There you go, Miss
18:14 Comfort.
18:16 So, we're going to give enough
18:19 information, right? Okay. And here's the
18:21 here's the map. Oversharing. There you
18:23 go. Love that. Okay. Here's the peak
18:25 map. All right.
18:27 The the peak map is first is the door.
18:31 Okay. Where are you looking? Where are
18:34 you looking for someone? Are they coming
18:36 up from your social media? Is it
18:37 somebody in your network? Is it someone
18:39 in your office? Is it someone in your
18:41 neighborhood?
18:43 Is it someone that you know of a like a
18:46 friend knows like like where is this
18:48 person coming from? Did you is this your
18:51 clinic? Did you meet this person at the
18:53 front desk of your wellness spa? Like
18:55 where are you pe where is this person
18:57 coming from that you are going to peek?
18:59 Where's the door?
19:01 And then the next is going to be who are
19:03 you peing this person as a customer? Are
19:06 you peeking this person as a potential
19:07 business partner? You have to decide,
19:09 right? because the way that you're going
19:10 to communicate with them is going to be
19:12 different.
19:13 So it's door who and then the identity,
19:18 right? Who do they believe they are?
19:21 Who do you think this person believes
19:22 that they are?
19:24 And this is what sorts a professional
19:27 from an amateur, right? A professional
19:30 is going to navigate this
19:32 systematically. An amateur is going to
19:34 say say the same message, copy and paste
19:37 it to a bunch of a bunch of people. So,
19:40 who are you identifying that they
19:42 believe that they are?
19:44 Then is going to be the lens, right?
19:47 It's going to be the campaign or or a
19:48 sizzle. Now, the sizzle are the tools
19:52 that we just talked about, the wellness
19:54 quiz, the quantum scanner, the facial
19:55 scanner, the wearable Tik Tok shop,
19:58 right? These are all sizzles. But our
20:01 campaigns, we really have uh three
20:05 [snorts] campaigns right now. Am I
20:07 counting that right?
20:10 Uh we have four campaigns right now. Do
20:12 you guys know what those four campaigns
20:13 are? Who knows what those four campaigns
20:15 are? And you can just type like the one
20:18 word and I'll know what you guys are
20:19 talking about. What are the four
20:21 campaigns we're running right now?
20:22 That's one of them. Good job, Steph.
20:24 Good job. Beauty shot is one of them.
20:26 Ding, ding, ding, ding, ding.
20:30 Keep going. Keep going.
20:33 Collagen is one of our campaigns right
20:35 now. Yeah. Now, the vital sense can fall
20:38 into a campaign pore. Yes, that is
20:40 correct. Uh
20:43 and so V. So that's that's one that's u
20:47 that falls that can fall over into the
20:49 sizzle and the campaign which is the
20:51 technology. We also have our kids line,
20:54 right?
20:56 kids line is uh is one. We have our
20:59 detox. We have our core. We have our
21:01 beauty shot. We have our tools. Right?
21:04 These are all different campaigns. You
21:06 wouldn't necessarily use the $5
21:07 membership as a campaign, right? So, let
21:09 me explain the campaign that the the I
21:12 would say the $5 membership is like a
21:14 bonus. That's a promo, right? It's
21:15 something that you kind of it's a little
21:17 cherry on top. But your campaigns are
21:19 something that you're going to go onto
21:21 your social media and you're going to
21:22 campaign with for a minimum of how many
21:25 days? Minimum, guys. Minimum. You're
21:28 going to be talking about one campaign.
21:30 For how many days? Yep. Kids nutrition.
21:33 Good job. Seven. What else you guys?
21:36 Seven. Keep going. Keep going. Higher.
21:40 Higher. Higher than one week. Higher
21:42 than 21 days.
21:44 30. Whoever just said 30, that was
21:46 right. Good job. at least 30 days. Why?
21:49 Because you're building trust within
21:51 your market, right? And there's so many
21:53 different angles that you can be talking
21:55 about one campaign. There's so many
21:57 different ways for you to be breaking
21:59 down our beauty shot, our kids line, our
22:01 our technology. So, here's what happens.
22:04 Just picture your own picture yourself,
22:07 right? and you're watching somebody on
22:08 social media and you're watching that
22:11 one week they're talking about a
22:12 wearable and then they're talking about
22:13 Tik Tok and then they're talking about
22:15 coffee and then they're talking about
22:17 this and they're jumping all over the
22:18 place. Do you think that you would have
22:20 more trust with somebody if they were
22:23 talking about one thing for at least 30
22:24 days and deep diving with it and showing
22:26 consistency than literally jumping
22:29 around all over the map to all these
22:31 different things, right? One thing,
22:33 right?
22:35 because you need to look like you're the
22:37 you need to, you know, be the the the
22:40 expert. You need to be the
22:41 representative of that one thing, right?
22:43 Let people get to know you for that one
22:45 thing for at least 30 days and then
22:47 expand. So, pick a campaign that you're
22:49 going to be holistic. I love that so
22:51 much. Uh, pick something that you're
22:54 going to be representing on your social
22:57 media for at least 30 days, okay? And
23:00 stick with that.
23:02 All right. Now next is going to be the
23:04 message right so right now we've had
23:06 door where are you looking for this
23:07 person who's the person customer or
23:09 partner that what's their identity who
23:12 do they believe they are what's the lens
23:14 that you're going to be using are you
23:15 doing a campaign or a sizzle
23:19 what's the message that you're going to
23:20 have to them right which is their
23:22 identity paired with their problem and
23:24 their words of how they talk and then
23:27 you're going to eventually match the
23:28 right presentation to them okay so again
23:31 your door is going to personal network,
23:33 social media, professional outreach.
23:35 Right? The door is also going to decide
23:37 your tone. The way that you're going to
23:39 talk to somebody at the front desk of
23:42 the clinic or your chiropractor is going
23:44 to be different than how you're going to
23:45 talk to your neighbor, which is going to
23:47 be different than how you're going to
23:48 talk to your, you know, really good
23:49 friend for the last couple years. Okay?
23:52 So, and then you're picking right
23:55 customer or partner. Customer signals.
23:58 Okay. The signals for a customer talk
24:00 about they talk about energy. They talk
24:01 about their kids. They talk about skin,
24:03 their weight, feeling better, results,
24:05 the journey they're on, the goals they
24:07 have, you know, where they were before
24:10 kids, where they want to be going
24:11 forward, right? These are your signals
24:13 to be like, "Okay, I'm going to talk to
24:15 this person like a customer." Partner
24:17 signals are somebody who talks about
24:19 money, who talks about, you know, more
24:21 flexibility in their schedule, growing a
24:23 business, having an audience, wanting to
24:25 leverage social media, wanting talking
24:28 about how they're not making ends meet,
24:30 uh saying that they want to do something
24:32 for themselves, um asking you questions
24:34 about what you do, saying that they've
24:37 been, you know, researching things to do
24:40 on the side, right? These are all
24:41 signals for you to be like, "All right,
24:43 this person, we're going to talk to them
24:44 about business." Okay? Now, you have to
24:46 make a decision for yourself really
24:48 because I honestly can't give you the
24:50 right answer for this because I've seen
24:51 it both ways and I've done it both ways.
24:53 Is you need to have a rule that when
24:55 you're unsure,
24:57 right? Do you lead as a customer and
25:00 then the results of that customer, they
25:02 have the potential to turn into a
25:03 partner or I've also been trained I've
25:06 literally done both. I've also been
25:07 trained where we lead as a partner and
25:10 fall back on the products. So you lead
25:12 with the opportunity and if they are
25:13 like not digging the opportunity then
25:15 you're like all right cool you know is
25:17 there anything with your health that you
25:18 want to focus on and work on and you
25:19 fall back on the products right so I'm
25:21 going to leave that intuitively up to
25:23 you that's kind of how I do it is I kind
25:24 of decide with that person sometimes
25:26 I'll lead with the product and just you
25:28 know what let me just get them as a
25:30 happy customer and see if they sign up
25:32 as a business partner I just had that
25:33 with a girl I went to high school with
25:34 recently she's a happy customer I kept
25:36 her on retail by the way guys I do not
25:39 sign people up is quote unquote
25:42 preferred customers. I don't do that.
25:44 Why? Because it drops how much you make
25:47 by average of 57% down to 10. Okay, just
25:54 do the math on that. 57% down to 10. So,
25:57 I kept her as a retail customer until
26:01 she asked me. She said, "Wow, how do I
26:04 do like what you do?" And I was like,
26:05 "Wow, right. Like that's something we
26:07 dream of." We're like, "Cool, you asked
26:08 me that." So, I signed her up as an
26:10 affiliate and then I did a launch with
26:11 her. Okay? So, keep your customers as
26:15 retail. All right? You want you're
26:16 running a business. Do you think that
26:18 the car salesman sells you the car for
26:21 the same price that he's going to sell
26:22 to his brother? Do you? Cuz I can
26:25 probably guarantee you unless he's a
26:26 hard ass, uh, you ain't getting the same
26:29 price for that car as his brother or his
26:31 mama. That's just, you know what I'm
26:33 saying? That's just the way that it
26:34 works. So, you have to think about it.
26:36 you are running a business. Okay. Then
26:39 your campaigns and your signal your uh
26:42 your sizzles again your campaign that's
26:44 your identity that's your public
26:45 identity for the next 30 to 90 days. The
26:48 detox, the beauty shot, the kids line,
26:50 the technology,
26:52 the core. Okay, your posts are your
26:54 posts about one thing are going to are
26:56 going to compound your trust. And then
26:58 your sizzles, that's your scanners, the
27:00 vital sense, the Tik Tok shop, the quiz.
27:03 Okay, pick one of those tools and then
27:07 decide and and pick like one sizzle max,
27:09 right? You're not having a conversation
27:10 with someone and throwing all of these
27:12 sizzles at be like, "We have this, we
27:13 have this, we have this," right? Just
27:15 pick one. Okay? Now, let's talk about
27:18 the different types of people that you
27:21 might be communicating with, right? So,
27:23 your partner uh persona, let's say that
27:26 you're going for somebody as a partner
27:27 and they're a social seller. Okay? So
27:30 their identity might be I'm an
27:32 influence. I'm I'm an influencer and my
27:36 recommendations matter because I have
27:39 influence over people. Right? Now what
27:41 they care about is being rewarded for
27:44 the influence they already have. Right?
27:46 So the numbers on that, right? We pay an
27:49 average of 57% on product sales. Plus
27:53 there's an influencer bonus built for
27:55 people that do have an audience or that
27:57 are making consistent sales.
27:59 So, if you're peing somebody that's a
28:02 social seller, they already have
28:04 influence. You might say something like,
28:05 "Hey, you already have influence in and
28:08 what your product uh or you you already
28:10 have influence over your audience and
28:13 what they're purchasing. You should be
28:14 paid like it." Our model averages 57% on
28:18 product sales with an influencer bonus
28:19 on top. Are you open to a 10-minute
28:21 conversation? Are you open to hearing
28:24 Russia? My cat is doing something he's
28:26 not supposed to be. Are you open to
28:28 hearing about what we got going on?
28:30 Right now, that's for somebody who if
28:34 they're which influencers, right? And if
28:36 they're leveraging online sales, they
28:38 know their numbers. And I can guarantee
28:41 you, you say 57%, they're going to be
28:44 like, "Holy snap. Um, I'm not making
28:47 anywhere close to 57% of my sales." Or
28:50 they might even not believe you because
28:52 it's such a high number. They might be
28:53 like, "Oh my gosh, what?" They're like,
28:54 "Look, just you got to hop on a call.
28:57 Let's just go. Let's just talk about it.
28:58 Right? You got to at least hear what I'm
29:00 talking about. Now, the second type of
29:03 person that you might be talking to is
29:04 like a wellness practitioner, right?
29:05 This could be a chiropractor. This could
29:07 be a clinic. This could be a med spa.
29:08 So, the identity of this person might be
29:11 I'm a healer. People come to me to get
29:13 healed. I have the solutions to, you
29:16 know, for someone's body and I'm also
29:18 running this business. And what they
29:20 care about is their client engagement.
29:22 They care about client retention. They
29:24 care about adding revenue. They care
29:26 about adding value to their clients,
29:29 right? So, you could you could lead with
29:33 the quantum scanner or the facial
29:35 scanner or even the wearable, right?
29:39 So, you could say something something to
29:42 them for a peak and say, "Hey, I know
29:43 that you care about your clients beyond
29:46 the appointment." Some practices are
29:48 using a quick visual wellness snapshot
29:50 to start deeper conversations and adding
29:52 revenue uh to their bottom line. Do you
29:55 want to see how how we do that here at
29:57 Vital Health? Or do you want to see how
29:58 you could add retention and increase
30:02 your your bottom line? Do you have 10
30:04 minutes to talk about that? Right? So,
30:06 you're just touching on what is
30:07 important to them. If you're talking to
30:10 a trainer or a coach, right, these
30:12 people are all about results. They're
30:14 all about getting their clients wins,
30:15 right? That's their identity. So, they
30:18 care about accountability. They care
30:20 about getting their client closer to
30:23 their goals and where they want to go,
30:24 right? So, you're leading with
30:27 potentially the Vital Sense wristband,
30:29 right? Could you imagine a trainer
30:31 having all his clients on the Vital
30:32 Sense wristband and being able to track
30:34 metrics? So, you can say something like,
30:36 "Look, I know you're the kind of coach
30:37 who wants to see what's happening
30:38 between sessions and you really care
30:41 about your client's progress. What if
30:42 you could see your client, your client's
30:45 sleep? What if you could see their
30:46 physical activity, their recovery, and
30:49 get paid when they gear up? Is that
30:50 worth a look?
30:54 Right? So, that's somebody that is
30:56 already training, working with people.
30:57 What about an entrepreneur? Right? An
30:59 entrepreneur is I'm a builder. I'm an
31:01 opportunist. I think in assets, I think
31:04 of le in and leverage, right? So, what
31:08 do they care about? Income streams and
31:11 leverage. Entrepreneurs usually care
31:13 about their time. They want to get more
31:15 of their time back. So lead with
31:17 distribution income. Okay. Maybe hold
31:20 the sizzle for later. You might not need
31:22 the sizzle quite yet. You have to you
31:23 have to play with that, right? David is
31:26 somebody like I've said this before,
31:27 like David when when David peaks, David
31:30 rarely uses a sizzle. He definitely
31:33 never uses a campaign. Like he literally
31:35 goes straight for look like I'm running
31:38 a distribution business. Like you have
31:41 to take a look at this. Like I mean he
31:42 just he's so simple. It's so like very
31:46 right but he knows who he's talking to.
31:48 He's talking to network marketers who
31:49 have been in this industry for a long
31:50 time. So peing when you're talking to an
31:54 entrepreneur could be hey you think
31:56 about income like a portfolio. I've
31:58 added a distributionbased stream that
31:59 runs on systems not my hours. Are you
32:02 curious how it works? Right? This could
32:04 be even like a a uh a real estate agent.
32:08 Right? This could be somebody who is
32:11 already running another another
32:13 business, right? So, you're selling them
32:15 on distribution income. Now, if you're
32:19 talking about customers, you might have
32:21 a customer that is a mama, right? And
32:24 the kids line might be perfect for her,
32:27 that campaign. So, the identity of that
32:30 mom is, of course, she she's a
32:31 protector. She'll do anything for her
32:33 kids. She might even be a little bit of
32:35 a crunchy mama. So, you could say
32:37 something like, "Hey, I've been swapping
32:39 what my kids have been taking for some
32:41 super clean options. Do you want me to
32:42 send you what I switched to?" That's
32:44 just a good post on its own technically,
32:47 but you're you're having that in the a
32:50 clean mom, right? One that cares about
32:53 clean ingredients like, "Okay, yeah, I'm
32:55 interested." Right? a customer who is,
33:00 you know, ready to to create a a a reset
33:02 in their life, they might be saying
33:05 something like, you know, like, I'm just
33:07 ready to feel like myself again. I'm
33:08 ready to get my post my pre-b baby body
33:11 back. I'm ready to um get rid of some of
33:14 this inflammation. I'm ready to get rid
33:16 of some of my gut. Right? Like, we hear
33:18 stuff like this all the time. Your peak
33:20 could be, I'm doing a 30-day reset and
33:22 documenting it. Do you want to do it
33:23 alongside me? So lifestyle language
33:26 only. Don't get deep into like symptoms
33:30 and diseases or like any intense
33:33 conversation, right? Keep it very very
33:36 simple. The beauty shock campaign. This
33:39 is exciting, right? Women who are like
33:41 like they're ready to like reclaim
33:43 themselves. Kind of similar to the the
33:45 reset detox, but women who invest in
33:49 themselves and they care about how they
33:51 feel. Okay. Women who we know who these
33:53 women are, right? We know the ones that
33:55 like genuinely like take care of
33:56 themselves, okay? They might be great
33:58 for the beauty shot campaign. So, you
34:01 could tell them, "Hey, I've been I've
34:03 been on the beauty shot for the last
34:05 week or we just launched the most
34:08 incredible
34:10 beauty shot campaign. Do you want to see
34:11 what this is?" Like, keep it super
34:13 simple, you guys. Don't overthink it.
34:15 It's when you overthink it that you
34:16 start saying a bunch of extra words and
34:18 you start saying a bunch of extra steps.
34:19 Then, all you have to do is get somebody
34:21 curious about what the beauty shot is.
34:22 Right? this is peing someone's interest.
34:24 So, if they're like, "Well, what's the
34:26 beauty shot?" Right? Which they're
34:27 probably going to say because the beauty
34:30 shot could be a million things. You know
34:32 what I'm saying? And then it's like,
34:33 "Oh, what what what is that?" Okay. You
34:36 just need to get them curious enough to
34:38 be able to share some information and
34:41 the next piece of information. So, if
34:43 somebody's curious about tech or you
34:45 know people that love tech, right? You
34:48 know that people that are data driven,
34:49 they love being up todate and up to
34:51 speed on new technology, right? They
34:53 just want to be shown the tech. Like,
34:54 show me whatever it is. My dad's a super
34:56 techy person. He's always got the newest
34:58 phone and the newest TV and the newest
35:00 this, right? So, my dad's coming into
35:03 town next month. Of course, I'm going to
35:04 share show him my band and he's going to
35:06 be like, "Oh my gosh." He's going to
35:07 geek out. He's going to think it's the
35:08 coolest thing. Right? So, they want to
35:09 be shown something. So, peing them could
35:13 be like, "Hey, have you ever seen a scan
35:15 of your own wellness snapshot? Have you
35:17 ever se Have you seen the most
35:19 comprehensive scan on the market in
35:21 terms of your wellness in in a
35:23 wristband? It's wild. Do you want to try
35:25 one? Have you seen the the most up to
35:27 you know upto-date highest technology
35:30 wellness scan wellness wristband on the
35:33 market right now? Like what? No, I
35:35 haven't. Right. Oh, let me show it to
35:37 you. Okay. So, when you're thinking
35:39 about presenting again everything that
35:42 we just went through, it's like you're
35:43 breaking down. We did customers, we did
35:46 business partners, right? Breaking down
35:49 who is the identity of this person that
35:51 I am talking to. Who do they think they
35:53 are? Not who do I think they are, right?
35:55 Because we we probably see you have to
35:57 put themselves yourself in their shoes.
35:59 Who do they think they are? Okay. And
36:01 then you're matching your peak to that.
36:04 And then you're going to match the
36:05 material to that. So, our beauty shot
36:07 prospect Heidi Stalard just launched an
36:11 amazing overview for the beauty shot
36:13 campaign yesterday. Absolutely
36:15 incredible. So, go into the chat, go
36:17 [snorts] into the VHG chat and and grab
36:20 it. It's absolutely amazing. It's short.
36:22 It's less than 20 minutes. So, bam.
36:24 Right. Any customer, you're going to add
36:26 them to the Facebook wellness group. We
36:28 have some product. I have a a one uh
36:32 video overview that's going to be coming
36:34 out that's just a couple minutes long.
36:36 So, someone's like, "Well, what is Vital
36:37 Health?" or like, "What exactly do you
36:38 guys have or do?" We have a video that's
36:40 going to come out that's going to break
36:41 down what we do and what makes us
36:43 special as a company. And it's and it's
36:45 just that's going to be really helpful
36:47 for your customers. The overview by
36:50 Heidi Stallard, uh Adriel just dropped
36:52 it in the chat. Then for any partner,
36:55 right, any business partner, you can get
36:57 them on one of our live overviews. We
36:58 have multiple recordings in our YouTube
37:00 group for the practitioner or the
37:03 fitness person. Show them our sizzle.
37:06 Show them our material on our sizzle.
37:07 Get them on an overview. Set up a call,
37:10 right? Get like literally connect with
37:13 your someone in your success line and
37:16 say, "Hey, can you hop on a call with me
37:18 so we can talk to them about vital sense
37:20 or we can what you know how to use the
37:21 scanner in their practice?"
37:24 So never ever ever ever ever
37:27 peak and then try to explain everything
37:28 yourself. The tool is going to do the
37:30 presenting and you stay as the
37:33 connector. Okay? Does that make sense?
37:36 So for the next uh 24 hours, go ahead
37:40 and decide if you're going to represent
37:43 a campaign. Okay? And then start
37:46 creating content around that one
37:48 campaign and what that looks like. Now
37:50 again, this is not content every single
37:52 day about that campaign. This is content
37:55 throughout the week that you can
37:57 sprinkle a little in your story. You
37:59 might do one or two posts a week on that
38:03 campaign. Like, do not go crazy because
38:05 I want people to fall in love with you
38:09 because people will not purchase from
38:11 you if you're only a walking
38:13 advertisement for whatever it is that
38:14 you're doing. People have to like you.
38:16 They have to see you. They have to feel
38:18 you in order to want to purchase from
38:20 you. So, the majority of your content on
38:23 your social media should be you. It
38:26 should be what you're doing in your
38:28 lifestyle, what your unique takes on
